Alumni Membership Stater Ad

One of the main goals of the Alumni Association at Oregon State is to get recent grads to join the Alumni Association. While every graduate receives the "Oregon Stater" magazine, they're not automatically a member, and so OSUAA will include ads within the magazine to encourage readers to join. Within this issue of the Oregon Stater, they wanted a bold image that jumped out of the page and resonated with alumni.

One of the main characteristics of being an Oregon State Alumni is the love of the color orange - which can be bold and ugly in any other context. With this ad, I came up with the concept, and attended the photoshoot (of a normally painted house) and then altered the color in Adobe Photoshop.